For our Poppi research project, we examined how different ad elements—such as prebiotic mentions, slogan tone, and fruit imagery—affect consumer perceptions of healthiness and purchase intent. Our findings revealed that women responded more positively to explicitly healthy slogans, while men were more open to whimsical slogans when paired with prebiotic claims. We also found a strong correlation between perceived healthiness and purchase likelihood. Based on these insights, we recommended tailored messaging strategies to optimize brand communication for different demographics and identified opportunities for further research on additional factors influencing consumer perceptions.