Weigel's
For this project, we collaborated with Weigel's to revitalize the branding of their in-store food offerings, positioning them as fresh, healthy, and convenient options for customers. Our scope of work encompassed a comprehensive marketing strategy, including social media, traditional media, event planning, in-store branding, and a range of other initiatives to enhance visibility and customer engagement.
These promotional events for Weigel’s are strategically designed to enhance brand awareness and drive customer engagement by fostering community involvement and interactive experiences. From the Dippy’s Sauce Competition, which encourages customer creativity, to weekly gift card giveaways and live music events at Knoxville’s Summer Concert Series, each initiative strengthens Weigel’s connection with its audience. Collaborations, such as the event with Voodoo Brewery, further extend the brand’s reach by tapping into new customer bases. Through a mix of social media engagement, in-store promotions, and experiential marketing, Weigel’s is positioning itself as a go-to destination for fresh, convenient food and exciting local events.