I developed an interactive web traffic dashboard for a prominent College of Business to analyze user engagement across various digital channels. This dashboard provides real-time insights into key performance metrics, including the number of users per channel, event activity, and engagement rates. By visualizing trends in direct traffic, organic search, paid media, and referrals, the dashboard helps stakeholders understand how prospective students, faculty, and visitors interact with the college’s online platforms. The interactive features allow users to filter data by month and channel, enabling a deeper exploration of traffic patterns and optimizing digital marketing strategies to enhance visibility and engagement.