In our class project, we developed Cola Skin, a Coca-Cola-branded skincare line designed for a younger demographic, primarily ages 8-12. Our goal was to create a fun, refreshing, and gentle skincare experience that introduces kids to healthy skincare habits while leveraging Coca-Cola’s brand recognition. We crafted a unique value proposition (UVP) centered on playful self-care, formulated key performance indicators (KPIs) to track engagement and sales, and developed a comprehensive marketing strategy. This included earned, paid, and owned media tactics, along with strategic brand positioning to differentiate Cola Skin in the market. Our approach balanced digital engagement, influencer partnerships, and retail activations to build awareness and drive adoption among our target audience.